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ADB delivers the ADB-7820SX HD DVR to YES
31 March 2009 - Geneva, Switzerland: Advanced Digital Broadcast
(www.adbglobal.com), a leading supplier of technology to the global
digital television industry, announced today the it will supply Yes
with it's ADB-7820SX advanced high definition digital video recorder.
This agreement follows an initial supply of HD set-top boxes when Yes
launched its High Definition service in 2007. The delivery of the new
digital video recorder will further broaden Yes' offering in Israel.
"We are delighted to have secured this new agreement with Yes,
commented Jim Lomax, Executive Vice President, Worldwide Sales and
Marketing, ADB. "ADB has supported Yes in supplying state-of-the-art
digital television equipment for over seven years. We believe that
these new units will enable Yes to further enhance its digital
satellite television business ".
The ADB-7820SX is an advanced high definition digital video recorder
incorporating dual tuners, MPEG-2 and H.264/MPEG-4 Advanced Video
Coding (AVC). The product enables operators to optimise their
broadcast bandwidth through DVB-S2 and AVC, while presenting
consumers with the highest quality premium services such as HDTV. The
unit includes state-of-the-art hardware features such as a
single-chip microprocessor, HDMITM interface and two S/PDIF outputs.
As a result of accommodating dual tuners the unit has the ability to
simultaneously record two streams and playback a third one located on
the hard disk drive. The DVR includes an Ethernet interface enabling
advanced services such as a time-shift mode for pausing live TV
events as desired. The ADB-7820SX incorporates market-leading NDS
VideoGuard® conditional access (CA) technology, and NDS MediaHighway®
middleware.
"We are very pleased that YES has chosen NDS Mediahighway for their
middleware solution," commented Raffi Kesten, NDS Chief Operating
Officer. "ADB has been a great partner in the integration process,
and we are confident that the combination of the ADB-7820SX HD DVR
along with Mediahighway will add value to YES' offering."
High Speed Data Ports (such as Ethernet and two USB 2.0), enhance the
functionality of the ADB-7820SX by allowing for the connection to a
wide selection of external devices such as XDSL/Cable modems, hard
disk drives, pen drives, and memory card readers. This increases the
user's experience by giving access to digital pictures,
video-on-demand and, for example, supporting IP streaming.
"We are very pleased to collaborate once again with ADB and NDS",
commented Itzhak Elyakim, VP Engineering & CTO at Yes. "We believe
that this new product will allow us to optimise our digital
television operation through features such as advanced video coding,
while at the same time enhance our service portfolio by allowing us
to access new revenue streams by offering new premium services such
as high definition television and digital video recording. We have
worked very closely with both ADB and NDS to ensure that we are able
to offer our consumers a feature-rich product that enables them to
access the very best in digital home entertainment".
The ADB-7820SX delivers the above features with minimum energy
consumption, compliant with the customer's environmental
requirements. ADB has also ensured that the accessories and packaging
provided to Yes are built from recyclable materials. This
demonstrates that the product is environmentally friendly whilst at
the same time lowering consumers' electricity usage.
The ADB-7820SX is currently being launched on the Yes network.
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About ADB
Advanced Digital Broadcast (www.adbglobal.com) is a leader in the
design, development and supply of high-quality products to the
world-wide digital television market. The Company has deployed over
12 million set-top boxes, across high-volume markets, incorporating
the industry's pioneering middleware, conditional access and hardware
technologies.
ADB has established itself as a trusted partner to television
operators supporting them to launch new services using
state-of-the-art technology. Through its unique end-to-end
understanding of set-top box software, ADB is able to design and
supply highly efficient and optimized hardware platforms ahead of the
competition.
Approximately 70% of ADB's workforce is dedicated to engineering;
developing products across all the digital television technology
platforms including cable, Internet Protocol (IP), satellite and
terrestrial. The company is headquartered in Geneva, Switzerland with
its main Research and Development facility in Zielona Gora, Poland
and Operations division in Taipei, Taiwan. ADB has local
representation in Australia, Italy, Singapore, Spain, the Ukraine,
the United States and the United Kingdom.
ADB is a member of ADB Group; ADB Group (www.adbholdings.com) is
publicly listed on the Swiss Stock Exchange (SIX:ADBN).
ADB. Defining Digital.
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ADB Holdings S.A.
Avenue de Tournay 7 Chambesy Switzerland
ISIN:
CH0021194664; Index: SPI, SPIEX, SSCI;
Listed: Main Market in SIX Swiss Exchange;